By Jeffrey A. Krames

An exceptional encapsulation of genuine existence events and the way to technique them. It affirms the great things a CEO can be doing now and provides nice advice for a way to in all probability upload a piece extra innovative. effortless to learn, effortless to use, interesting, acceptable. a true pride to learn.

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This is all the more remarkable given that Microsoft was one of the last of the seven companies to be founded (in 1976). The success of the company’s stock made the moniker “Microsoft Millionaire” part of the business vernacular, particularly in the better neighborhoods around Seattle. Michael Dell, of course, was responsible for the stock of the 1990s. During this decade, Dell’s stock price soared an astronomical 89,000 percent. During the great NASDAQ meltdown in the early 2000s, Dell held up better than most, and, as we will see, the company increased its market share during this difficult period.

Cautioning of the “perils of numeracy,” he decreed “that today, in our society, in economics, and in finance, we place too much trust in numbers. Numbers are not reality. At best, they’re a pale reflection of reality. ” In light of those sagacious words, in this book, I want to focus on the strategies and tactics that lie behind, and contribute to, financial success. For example, although Southwest Airlines became the leading discount airline in the United States, it has never been the largest.

Those are pretty simple statements, but hugely important in reshaping the mindset. Fortunately, as I delivered this message internally, I discovered that IBM was brimming with people who were not only ready to change, they were eager and able to make those changes. Jack Welch admits that GE could have been even more focused on the customer. In 1999, after learning that some customers were not feeling the effects of the Six Sigma initiative, he revised the GE values and implemented other tactics designed to ensure a more customer-oriented perspective.

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