By Mary J Cronin (auth.)

This short specializes in recommendations for innovation. Top-Down Innovation discusses the obstacles to profitable organizational and product innovation, distills the best theories approximately easy methods to foster innovation, and provides six case reviews of recognized manufacturers that experience succeeded (and in a single case failed) in assembly innovation demanding situations. Synthesizing the teachings discovered from businesses that experience mastered innovation over the years, it presents a brand new standpoint at the position of market-leading businesses and most sensible administration in using innovation. because the booklet of Clayton Christensen’s pioneering Innovator’s challenge in 1997, the foundations of innovation have themselves been reworked. this day, innovation usually begins on the CEO point with a imaginative and prescient that percolates through the association. unlike conventional theories of know-how disruption, new marketplace entrants, and company version innovation, this examine concludes that imaginative and prescient and management on the best is a decisive think about profitable innovation initiatives.

Show description

Read Online or Download Top Down Innovation PDF

Similar decision-making & problem solving books

Executive Compensation Best Practices (Wiley Best Practices)

Govt repayment top Practices demystifies the subject of government repayment, with a hands-on advisor delivering complete repayment tips for all participants of the board. crucial analyzing for board individuals, CEOs, and senior human assets leaders from businesses of each measurement, this e-book is the main authoritative reference on govt reimbursement.

Out of The Box: Strategies for Achieving Profits Today and Growth Tomorrow Through Web Services

Managers at the present time are understandably skeptical of the guarantees of latest applied sciences. through the Nineties, proprietors of either company purposes and net systems promised huge, immense advantages. businesses invested huge sums, however the advantages both didn't materialize, or got here at a excessive rate. Managers sacrificed flexibility and struggled to collaborate with enterprise companions - a crippling drawback in cutting-edge industry.

Additional resources for Top Down Innovation

Example text

Such acquisitions helped to justify top management’s public optimistic outlook. Expectations of a turnaround were further bolstered by improvement in Nokia’s financials for the first half of 2010, which reflected increased revenue and respectable profit. Even more encouraging, Nokia’s latest smartphone devices were selling reasonably well. Despite its attempts at reinvention through acquisition, Nokia was suffering from what Clayton Christensen has dubbed the Innovator’s Dilemma; its success in the first mobile market boom had blinded Nokia’s leaders to the severity of threats from new entrants with very different technologies and business strategies.

Complicating content licensing even further, now that Netflix is defining itself as a direct competitor to the media producers and content owners, there is an increasing risk that some content owners will refuse to do business with Netflix at any price. As license agreements expire, and content owners make new exclusive deals with Netflix competitors such as Amazon, subscribers are complaining that some films and TV shows they want to watch are no longer available through Netflix. Netflix can counter the risk of being shut out of content licensing deals by developing and producing its own exclusive content.

Blockbuster had to abandon the hundreds of millions of dollars in profit that it had earned from all those annoying overdue fines. It began to close storefronts as customers migrated away to become Netflix subscribers. Blockbuster tried to fight back by imitating the Netflix subscription and delivery model. For a brief time WalMart joined in the competition, announcing that it too was offering a subscriptionbased DVD rental service leveraging its storefronts for immediate distribution of the large inventory of DVD titles that it already offered for sale.

Download PDF sample

Download Top Down Innovation by Mary J Cronin (auth.) PDF
Rated 5.00 of 5 – based on 27 votes