By Roger Dawson

A advisor to choice making at paintings and at domestic presents a formulation for making judgements in such parts as purchasing a house or embarking on a antagonistic takeover of one other corporation.

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Extra info for The Confident Decision Maker: How to Make the Right Business and Personal Decisions Every Time

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The navigator has laid out a course of action and knows the route to take. He's probably already adjusted for ocean currents, prevailing winds, and other variables. However, as they proceed on this four-or five-week journey, many things will cause the ship to drift off-course. Many factors will come to bear on it. For each of these factors, the captain of the ship has to compensate. It's the same way with gathering information. As you gather information about a decision, you need to recognize that many 56 THE CON F IDE N T DEe I S ION M A K E R variables cause you to drift off-course.

You probably picked the size you use. Since mine is a king, I was astounded to find out that only 6 percent of beds sold are king size-39 percent are twin, 26 percent are full, and 24 percent are queen. If you were asked to guess if more people attend basketball games or baseball games, you'd probably pick your favorite sport. You might have trouble believing that auto racing is really the most highly attended spectator sport in the world. Now you can see how Experience Drift causes you to get off-course.

As you gather information about a decision, you need to recognize that many 56 THE CON F IDE N T DEe I S ION M A K E R variables cause you to drift off-course. If you don't realize it, you'll make a decision with inaccurate information. There are many types of drifts that can occur. AVAILABILITY DRIFT: LOOKING FOR CONVENIENCE The first type is Availability Drift. You tend to give more weight to information that's readily available to you. In simple language, the more you're aware of something, the more you tend to give it emphasis it doesn't deserve.

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