By Peter John Chen

Info and communications applied sciences are more and more very important within the Australian political panorama. From the adoption of latest types of electoral campaigning to using networking expertise to organise social hobbies, media expertise has the capability to transform the best way politics is performed and skilled during this kingdom. the 1st entire quantity at the influence of electronic media on Australian politics, this ebook examines the way in which those applied sciences form political verbal exchange, adjust key private and non-private associations, and function the recent enviornment during which discursive and expressive political lifestyles is played. utilizing a variety of theoretical views, empirical facts, and case examples, the ebook offers insights on political behaviour of Australia’s elites, in addition to the more and more very important politics of mirco-activism and social media. vigorous and fast moving, the e-book attracts jointly a variety of Australian and foreign scholarship at the interface among communications expertise and politics. Crossing numerous genres, the e-book will discover a vast viewers among students of either politics and verbal exchange, between public kinfolk pros, and with individuals of the media themselves.** [C:\Users\Microsoft\Documents\Calibre Library]

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Whereas these online practices tend to be individualistic in nature, they aggregate into patterns of social practice (conventions and norms over time). Shirky (2008: 81), for example, has identified how the editorial conventions of media based on scarcity are becoming inverted with the rise of digital media. Rather than employing careful editorial processes and controls to vet material before it is published, the online convention is increasingly to publish early and then allow the ‘social filtering’ process of user choice, recommendation and trackbacks to determine what content has value and what does not.

This allows us to see how the PR-ised ‘Julia’ can be denounced to produce the ‘real Julia’:6 a more authentic, human, and electable politician. 5 The estrangement of workers from the value and meaning of the goods they produce, and the separation of individuals from the natural environment. 6 This is drawn from a campaign speech by the Prime Minister Julia Gillard where, in response to criticism of her campaign, she announced that she would ‘make sure that the real Julia is well and truly on display’ (Hudson, 2010).

Questions for e-lections To go beyond the descriptive, let’s examine two areas of interest about the role digital media plays in election campaigns today. Democracy+ The first questions we should ask concerns democratic impact. This focuses on how the use of digital media affects the ‘playing field’ of politics. In the Australian context, with the dominance of the two major party groupings, this is expressed through the ability of smaller political parties to gain representation or visibility. In this context, the features of digital media that lower the cost of content production and distribution are significant for minor parties, allowing them to employ a range of online channels to distribute their message at comparatively low cost when compared to paid advertising.

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